About
Highly accomplished UX Lead and Senior Product Designer with over 15 years of experience in crafting impactful digital products that seamlessly blend business objectives with human needs. Expertly leads cross-functional teams through end-to-end product design, from UX strategy and research to high-fidelity prototyping and testing. Proven ability to drive user adoption, reduce friction, and deliver scalable design solutions across diverse organizational structures, including design studios, startups, and multinational corporations.
Work
adplist.org
|Design Mentor
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Summary
Mentored aspiring designers through individualized guidance on portfolio reviews, interview preparation, and practical UX methods to foster professional growth and career aspiration.
Highlights
Provided individualized mentorship to students, guiding them through portfolio reviews and interview preparation to enhance career readiness.
Instructed on practical UX methods and design thinking, empowering mentees to refine their skills and achieve professional milestones.
Fostered professional development by offering constructive feedback and strategic advice on design journeys and career pathways.
Nacar Design
|UX Lead at Roche Diagnostics
Barcelona, Catalonia, Spain
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Summary
Led UX initiatives at Roche Diagnostics, overseeing product design and user experience strategies for digital health solutions.
Highlights
Directed UX strategy for complex analytical solutions, improving adoption rates and customer satisfaction within a critical healthcare domain.
Guided the creation and implementation of scalable user flows, dashboard widgets, and data visualizations across multiple use cases.
Spearheaded user research and usability testing efforts, translating insights into actionable product decisions that enhanced adoption and reduced friction.
Collaborated cross-functionally with product managers and engineers to ship impactful features in agile environments, driving project success.
Nacar Design
|Sr. UX Designer at Roche Diagnostics
Barcelona, Catalonia, Spain
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Summary
Revamped user experience of digital products across multidisciplinary teams, driving projects from research and discovery through to delivery at Roche Diagnostics.
Highlights
Led the design of a highly complex analytical solution for lab managers and point-of-care coordinators, which significantly improved adoption rates and customer satisfaction.
Created and implemented new user flows, dashboard widgets, and data visualizations covering multiple use cases, enhancing consistency and reducing design-to-dev handoff time.
Conducted extensive user research and usability testing with numerous internal and external participants, generating insights that shaped the product roadmap and cut feature iteration cycles.
Facilitated design thinking workshops, both in person and online, with clients and internal stakeholders to align on user needs and business goals.
Mentored junior designers, fostering a culture of feedback and continuous learning within the design team.
Factorial HR
|Sr. Product Designer
Barcelona, Catalonia, Spain
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Summary
Designed user-centered solutions for a fast-paced SaaS product, enhancing the experience for HR professionals and employees worldwide.
Highlights
Designed and iterated on core features such as payroll and expenses, ensuring high usability and consistency across the SaaS platform.
Collaborated daily with product managers, developers, and stakeholders to translate complex business requirements into intuitive, scalable design solutions.
Conducted user research and usability testing, gathering critical insights that directly influenced roadmap priorities and improved product adoption.
Created and maintained design components within Factorial's design system, reducing inconsistencies and improving development handoff efficiency.
Advocated for accessibility and inclusive design practices, significantly expanding the product's usability for diverse user groups.
Codegram
|Product Designer
Barcelona, Catalonia, Spain
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Summary
Designed user-centered digital products in close collaboration with developers and product managers, transforming complex ideas into intuitive experiences for clients.
Highlights
Designed responsive web and mobile interfaces for key clients such as GitHub and Òmnium Cultural, ensuring optimal usability and brand consistency.
Translated complex business requirements into user flows, wireframes, and high-fidelity prototypes, streamlining development and improving stakeholder alignment.
Partnered closely with developers in agile sprints to ensure seamless design-to-code handoff and accelerate rapid iteration cycles.
Contributed to the establishment of a shared design process, documenting guidelines that significantly increased efficiency across design and development teams.
Gerard Encabo
|Full-stack Designer
Girona, España, Spain
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Summary
Managed and developed brand, UX, and UI design projects for diverse freelance and in-house clients, delivering comprehensive digital solutions.
Highlights
Managed end-to-end brand and UX/UI design projects, delivering tailored solutions for clients including Ajuntament de Girona and Universitat de Girona.
Developed comprehensive design strategies from concept to implementation, ensuring alignment with client objectives and user needs.
Cultivated strong client relationships and managed project timelines and budgets effectively, ensuring successful project delivery.
Provided expert design consultation, guiding clients through complex design challenges to achieve their strategic goals.
Etervisual
|Founder & Full-stack Designer
Girona, Spain, Spain
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Summary
Founded and led Etervisual, an independent design studio delivering purposeful, user-centered digital experiences for diverse clients across multiple industries.
Highlights
Established and grew an independent design studio, managing all aspects from client acquisition and creative direction to final project delivery.
Built and led the studio around core values of creativity, collaboration, and empathy, consistently aligning design solutions with clients' strategic goals.
Balanced business leadership with hands-on design expertise, strengthening skills in client management, budgeting, and fostering long-term partnerships.
Designed digital products and brand experiences across multiple industries, tailoring each solution to the client's unique needs and market demands.
Universitat Oberta de Catalunya
|Educational Assistant
Barcelona, España, Spain
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Summary
Authored didactic materials for the Multimedia Degree, cultivating a critical perspective on design and new media while inspiring innovative approaches.
Highlights
Developed comprehensive didactic materials for the Multimedia Degree, integrating theory and practice to foster critical thinking in design and new media.
Created educational resources that inspired students to question conventions and explore innovative approaches in digital design.
Enhanced student understanding of the broader cultural and social impact of digital design through engaging content.
Safareig Creatiu
|Full-stack Designer
Girona, España, Spain
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Summary
Led web design (UX & UI) alongside editorial and graphic projects, including advertising and branding, for local and national companies.
Highlights
Led end-to-end web design (UX & UI) projects, integrating editorial and graphic design for advertising and branding campaigns.
Delivered design solutions that balanced creativity with usability, helping clients strengthen their visual identity and digital presence.
Collaborated with local and national companies to develop cohesive digital and print experiences, ensuring brand consistency.
Consell Comarcal del Baix Empordà
|Lecturer in Multimedia / Information Technology
La Bisbal d'Empordà, Girona, Spain
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Summary
Designed and delivered IT skills courses for beginners, enabling confident use of digital tools in professional and everyday contexts.
Highlights
Designed and delivered comprehensive IT courses for beginners, covering digital tools, office software, and online platforms.
Taught participants to confidently apply technology effectively, enhancing their professional and personal capabilities.
Created an accessible and supportive learning environment, adapting to diverse needs and learning paces for maximum engagement.
Fundació Politècnica de Catalunya
|Lecturer in Multimedia / Information Technology
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Summary
Instructed students in multimedia and information technology, focusing on practical application of digital skills and concepts.
Highlights
Delivered engaging lectures and practical sessions in multimedia and information technology to diverse student groups.
Guided students in developing foundational digital skills and understanding complex technological concepts.
Contributed to curriculum development, ensuring course content was relevant and up-to-date with industry standards.
Institut de Promoció Econòmica de Palafrugell
|Lecturer in Multimedia / Information Technology
Palafrugell, Girona, Spain
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Summary
Provided instruction in multimedia and information technology, fostering practical digital literacy for participants.
Highlights
Taught multimedia and information technology courses, focusing on practical application and skill development for participants.
Supported participants in acquiring essential digital competencies relevant to various professional contexts.
Facilitated interactive learning experiences to enhance understanding and retention of technical concepts and tools.
Iglésies Associats
|Jr. Camera Operator
Girona, España, Spain
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Summary
Assisted in producing and editing photo and video materials for digital platforms, contributing to engaging visual content and brand communication.
Highlights
Assisted the Photography and Video Department in producing and editing photo and video content for digital platforms.
Contributed to creating engaging visual content tailored for online audiences, supporting brand communication across multiple channels.
Gained hands-on experience across the full content lifecycle, from planning and shooting to post-production and publishing.
Minimilks Marketing and Branding
|Jr. Graphic Designer
Girona, España, Spain
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Summary
Contributed to graphic design and photography, developing editorial projects and visual materials for print and digital formats.
Highlights
Supported the design and production of visual materials across both print and digital formats, including editorial layouts and advertising pieces.
Contributed to photographic content and ensured consistency with brand guidelines and creative direction.
Collaborated with senior designers throughout the full design workflow, from concept development to final artwork preparation for print.
Education
EINA Centre Universitari de Disseny i Art de Barcelona
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Postgraduate
Graphic Design
Universitat de Girona
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University Graduate
Design and Visual Communications
Languages
English
Fluent
Spanish
Native
Catalan
Native
French
Basic
Skills
UX/Product Design
User Interface Design, User Experience (UX), Product Design, UX Strategy, Interaction Design, Design Systems, Design Thinking, Human-Centered Design, Accessibility Standards, Inclusive Design.
Research & Testing
User Research, Usability Testing, A/B Testing, Qualitative Research, Quantitative Research, Ethnography.
Tools & Software
Figma, Adobe Creative Suite, Miro, Lucidchart, Google Slides, Prototyping Tools, Wireframing Tools, Sketch, InVision.
Methodologies & Processes
Agile/Scrum, Lean UX, Design Sprints, Information Architecture, User Flows, Wireframing, Prototyping, Design Handoff.
Leadership & Collaboration
Cross-functional Leadership, Team Leadership, Mentoring, Stakeholder Management, Client Management, Strategic Planning, Creative Direction, Project Management, Workshop Facilitation.
